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Wang of Forrester, who attributes Douyin’s success to a truly mobile-led era in which 79 percent of shoppers buy on their cellphone. In three months, and with 47 video posts, the channel now has more than 208,000 followers.“Douyin also has powerful machine learning capabilities, which means it continuously pushes content it knows the viewer will like, keeping them hooked.”A STAR Michael Kors was the first international label to debut on the platform. The retail app, which began as a platform for review and discussion of products purchased abroad, says that trust is at the heart of what it promotes.In order to fully utilize We Chat dating features, you’ll need to set up a good profile.For example, make sure to add a great profile picture.But We Chat is a closed platform and account holders can see only what their friends post, which means brands can interact with subscribers on a personalized level.José Neves, founder of the e-tailer Farfetch, said at The New York Times International Luxury Conference last week in Hong Kong that, for a brand, “the first and foremost platform for your direct presence as a brand in China is We Chat.” The platform’s Mini Programs, third-party “apps” that run in We Chat without requiring downloads, increased to more than one million in 2018, used by brands such as Burberry, H&M, Dior and Longchamp. Bags, the 26-year-old Tao Liang, has more than 4.6 million Weibo followers and 870,000 followers on his We Chat public account.Twenty percent of its investment comes from the tech giant Tencent, and it was the first e-commerce platform in China to bring same-day delivery to customers.On its website, it says that 90 percent of all purchases are delivered on the day of sale, or the next day.
The platform, which recently secured 0 million from investors including Alibaba, has A-list K. L.s, including Fan Bingbing, who debuted an account in January and, despite her recent tax problems, has more than 10 million fans.There are some growing names like Secoo, a luxury app that partnered with in August; Vipshop, which specializes in discounted goods and is the official “flash sales” platform of We Chat; Pinduoduo, a newcomer whose “group buy” model is popular with older shoppers seeking big discounts, and Mogujie, another shopping app popular with young women that has become We Chat’s official women’s style platform..follow .follow .btn--follow @media (max-width: 767px) .btn--follow .btn--follow:hover .btn--follow__icon .btn--followed .btn--bookmark i .btn--bookmark i::before .btn--bookmarked .btn--bookmark--big .btn--bookmark--big:hover .btn--bookmarked--big .btn--bookmarked--big:hover .btn--load .btn--load:hover .btn--subscribe .btn--subscribe:hover #podcast-btn .followboxes .followboxes__desc .followboxes--columnists .followbox @media (max-width: 767px) .followboxes--flex .followboxes--flex .followbox .followboxes--flex div[class*='col-'] @media (max-width: 767px) .followbox .followbox .mt-2 .followbox__title h4 @media (min-width: 768px) @media (max-width: 767px) .followbox__author .followbox__columnist .followbox .btn--follow .followbox:after .wrap-nav .wrap-nav .navbar @media (min-width: 768px) .wrap-nav .navbar-header .wrap-nav .backto .wrap-nav .header-log .wrap-nav .backto-dark sprite-icon .wrap-nav .sprite-icon @media (max-width: 767px) .wrap-nav icon-res @media (max-width: 767px) .Douyin (its international version is known as Tik Tok) is the younger, edgier “new kid” live-streaming site with shareable, snappy video content, as well as memes and GIFs to which users can add music, sound effects and emoticons.
INTRODUCED November 2017USAGE 154 million active users a month CONTENT Many of the K. L.s who were propelled into public view just a couple of years ago on live-streaming platforms like YY and Huajia are jumping ship to Douyin.
Initially known for quality electronics and housewares, JD introduced its own luxury goods app, called Top Life, in October 2017.