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It doesn’t help that these algorithms are closely guarded trade secrets.
The majority of the surveys, studies, and reports evaluating online dating sites’ efficacy are paid for by the companies themselves, leading to some possibility for biased results.
Plus, many big sites have been hesitant to allow independent researchers to look at their matching algorithms in depth. Of the 13 online daters I talked to for this article, only one believes algorithms can make successful matches. “I don’t believe that an algorithm can match me up, and I don’t want to match me up,” said Jason Feifer.
A senior editor at Fast Company, Feifer met his wife Jennifer Miller, a freelance journalist and author, through Ok Cupid after narrowing his search criteria to two requirements: “Jewish” and “journalist.”Feifer and Miller told me they didn’t start using Ok Cupid with the hopes of finding their soulmates.
Experts say online dating sites see a huge traffic increase between Christmas and Valentine’s Day.
“[Sites like] Ok Cupid give people a mechanism to combat the anxiety of being single,” said Ana B., 24, of New York City.
This suggests that online dating is proving to be no more effective at creating lasting relationships than the old standards.“I really didn’t see it as any different from the way that people met each other for decades past,” said Feifer. creates a relationship, is not the Other daters agreed, and so does Alex Mehr, a co-founder of the dating site Zoosk.