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13-Jan-2020 06:26

"Crimson and Clover" had to be pressed the way it was heard on the radio station, and the marketing plan was now wasted time and effort."Crimson and Clover" was a huge success, and the group would have two follow-up hits that also reached the Hot 100's top 10, "Sweet Cherry Wine" and "Crystal Blue Persuasion".Numerous calls from Pittsburgh convinced James to go to Pennsylvania, where he met Mack and Chuck Rubin, who handled the talent bookings for Mack's dance clubs.Before long, all three major music trade papers, Billboard, Cashbox and Record World, were listing "Hanky Panky" as a regional breakout hit.One label, Roulette Records, gave no initial response because its head, Morris Levy, was out of town until evening; Roulette was one of the last stops on their visit.By the next morning, Mack, Rubin, and James were now receiving polite refusals from the major record companies after the enthusiasm for the record the day before.

The creation of "Mony Mony" was a group effort involving Cordell, James, Shondells band member Peter Lucia, producer Bo Gentry, and Bobby Bloom.

James and Cordell set out to create a party rock single, working out everything except the song's title, which eluded them even after much effort.