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Unsurprisingly, usage is much higher among urban populations, as there just aren’t as many matches in rural areas.
Usage among higher income brackets is fairly consistent at 20%, while those in lower brackets tend to use it a little less.
If two users both like each other, it’s a ‘match’ – and they are then able to chat through the app.
Tinder users are able to view selected pictures pulled from their potential match’s Facebook account (also used for verification purposes), a short text bio, and linked Spotify and Instagram accounts if chosen.
There’s a small spike in Tinder usage among over 75s as compared with the immediately younger bracket.
Tinder vigorously denied this, arguing that their largest Tinder demographic was 18-24 year olds.
After initially being trialled in a series of US college campuses, Tinder was rolled out fully to great success, processing 350 million swipes per day by late 2013 (that’s 4,000 per second), rising to one billion swipes per day before the end of 2014.