Lumen is a dating app, specifically designed for over 50s to meet genuine like-minded singles.
With a focus on the interests that matter to you, we want to encourage quality conversations and connections.
And of vital importance, the researchers selected women who posted color photographs displaying their faces as well as their clothed chests.
They were between the ages of 20 and 30, and explicitly stated that they wanted to meet a man.
Throughout myths and culture, blushing shades of scarlet have enjoyed a strong association with the romantic realm. But its seeming ability to make men more desirous of women who don the color may have its roots in our evolutionary past.