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Grindr has its own site, Into, on which it publishes original reporting, story aggregation and commentary; Hinge, as part of an advertising campaign last year, published short-form fiction on walls and billboards.
Other dating apps are also getting into the content business.Operating an online dating website or app involves a variety of legal risks, involving consumer privacy, prohibited advertising techniques, and FTC guidelines.Kronenberger Rosenfeld helps owners of online dating websites and apps reduce their legal risks in this complicated area.For example, competition creates incentives for profile sharing among different dating services in order to quickly amass large groups of user profiles; however, inadequate disclosure of information-sharing practices can result in significant liability under state privacy laws.
The increase of mobile dating apps and services that use the geographic location of users also creates privacy issues if there are inadequate disclosures of information-gathering practices.
Tinder has a new publication, Swipe Life, specializing in personal essays that reinforce the idea that dating misadventures are cool, or at least exciting, invigorating and youthful.