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18-Sep-2019 10:02

“With [dating apps’] explosion in popularity, it means that you have a huge dating pool at your fingertips, but you’re also in direct competition with everyone else in your area.

So if you want to have a chance at meeting your most intriguing matches, you need to have the best possible profile, photos, and messages.”In my guise as a middle-aged American male, it’s my job to pursue women on our clients’ behalf.

One male Closer told me that it felt rewarding to “help men too old to understand the internet,” and that “some people are too busy for all that.” Another writer told me that “finding love is a mysterious process, so we use data.”The service’s data-driven approach to professional flirting became clear to me during my training.

“We’ve discovered that a surprisingly large portion of the online dating process can be systematized into what is essentially clerical work,” read one line in my training manual.

His idea for a digital-dating-assistant service started in 2009, when he was frustrated with the amount of time it took to search for matches online.

“I was working 60 to 70 hours a week and simply didn’t have time to keep up with online dating,” he said.

As part of the company’s all-inclusive service, Matchmakers will scour these platforms for potential matches and then send copy-and pasted opening messages to those who fulfill their clients’ preferences, such as “must love cats” or “should know how to cook.”But combing through each woman’s profile would require too much time, so Matchmakers are instead taught to generalize a client’s preferences as much as possible and then select an opening line that could work for hundreds of women. That’s easy: Client X’s Matchmaker can search the company manual for the word “travel” and select from a handful of vague travel-related greetings.

From there, after the client has approved the message, a one-liner blitz will rain down on dozens of dating sites, targeting hundreds of women with the word “travel” in their profiles.“We have a lot of ice-breaker messages that are billed around specific interests, like yoga or skiing or having a very short profile,” Valdez told Quartz.

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At first, my trainer encouraged me to get creative with my replies, but by the third week, I was still getting back extensive rewrites.

Despite hiring writers to do this work, virtually none of what the company does requires creativity of any kind.

Profile Writers follow strict guidelines, often recycling the same half-dozen clichés over and over again. ), all the Profile Writer needs to do is search for the word “dog” in their manual and choose from a list of dog-related one-liners, like this one: The process for Closers is a bit more complicated.

“Let’s try a different approach.” My meaningful questions would disappear from our shared Google Doc, replaced by simpler, condescending small talk.

My Closer manuals were written by the company’s founder, Scott Valdez, a self-taught dating expert with a background in sales.

This messaging “blast” technique may appear lucrative compared to the average neighborhood yenta, but it has occurred to me that good matchmaking may not be in the company’s financial interest. And with Vi DA charging each client anywhere from 5 to

My Closer manuals were written by the company’s founder, Scott Valdez, a self-taught dating expert with a background in sales.

This messaging “blast” technique may appear lucrative compared to the average neighborhood yenta, but it has occurred to me that good matchmaking may not be in the company’s financial interest. And with Vi DA charging each client anywhere from $495 to $1,695 a month for its services, there is a significant financial incentive to keep them coming back.

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My Closer manuals were written by the company’s founder, Scott Valdez, a self-taught dating expert with a background in sales.This messaging “blast” technique may appear lucrative compared to the average neighborhood yenta, but it has occurred to me that good matchmaking may not be in the company’s financial interest. And with Vi DA charging each client anywhere from $495 to $1,695 a month for its services, there is a significant financial incentive to keep them coming back.

,695 a month for its services, there is a significant financial incentive to keep them coming back.